We design, develop and optimize solutions built on WordPress, WooCommerce, React and Next.js
From product websites and online stores, through custom features and integrations, to process automation and AI-powered solutions.
- WebsitesWordPress
- E-commerceWooCommerce
- IntegrationsAPI
- AutomationAI / RAG
What do you need?
Product websites and WordPress sites
We design and build product websites, company websites, landing pages and content platforms on WordPress. We shape the structure, content types and components around how your company publishes and sells.
WordPress doesn't mean an off-the-shelf template. We start a project with the content structure and the site's goals, not with choosing a theme. The admin stays easy for editors to use and the code stays maintainable for developers.
Product websites
Presenting a product or service with a clear path to contact or purchase.
Company websites
A company website with your offer, projects, team and expert content.
Landing pages
Campaign pages focused on a single conversion and easy to reuse for the next campaign.
Content platforms
Blogs, knowledge bases and sites with lots of content, categories and authors.
In every project
- Multilingual sitesLanguage versions with a clean URL structure.
- Custom content typesCustom post types, fields and taxonomies that fit your content.
- Forms and integrationsForms connected to your CRM, email marketing or business systems.
- SEOSemantic structure, metadata, structured data and clean URLs.
- AnalyticsEvent and conversion tracking built into the site.
- Core Web VitalsA lightweight frontend with optimized images and assets.
- React componentsInteractive elements where a regular template isn't enough.
WooCommerce stores
WooCommerce is a flexible sales engine. Depending on your business model, we build a classic store on it, an extensive multipage architecture or a custom sales system.
Classic WooCommerce
A store built on the WooCommerce extension ecosystem. We select and configure extensions, connect the store to your business systems and add the features that off-the-shelf plugins lack.
- Payments
- Shipping
- Subscriptions
- Marketing automation
- ERP
- CRM
- Marketplace
- Accounting
Feature development. When an extension doesn't cover your process, we build the missing functionality instead of bending the process to fit the plugin.
WooCommerce Multipage
Every WooCommerce store has many pages. Multipage is a deliberately designed, extensive architecture of content, SEO and sales: categories, landing pages, local pages and expert content lead customers to a purchase from many entry points.
- Categories
- Products
- Landing pages
- Local SEO
- Content
- Campaigns
- Cities / regions
Capabilities
- Rich category pages
- Landing pages
- Product websites
- Local and regional structures
- Language versions
- SEO-friendly routing
- Cross-selling
- Upselling
- Quick purchase
- Custom conversion paths
When standard WooCommerce is no longer enough
When your sales model departs from product → cart → checkout, we extend WooCommerce with its own logic: custom code instead of a stack of plugins never designed to work together.
Custom plugins
Business features packaged in your own maintainable plugins.
Custom checkout
Your own checkout steps, fields and rules.
B2B
Prices and discounts for customer groups, business accounts, minimum orders.
WooCommerce Subscriptions
Recurring sales, renewals and subscription management.
Booking systems
Dates, availability and resources sold like products.
Product configurators
Products assembled by the customer from options, with live pricing.
Non-standard sales models
Quote requests, hybrid sales, multi-stage orders.
Custom purchase processes
A purchase path shaped around the customer, not around a default template.
We connect WooCommerce to the rest of your business
The store exchanges data with the systems your company runs on: through REST APIs, webhooks and custom connectors. Data flows automatically, with no manual re-entry between systems.
- ERP
- CRM
- PIM
- Accounting
- Warehouses
- Wholesalers
- Products
- Prices
- Stock levels
- Orders
- Customers
- Invoices
- Statuses
- Marketplaces / Allegro
- Payments
- Logistics
- Marketing automation
- B2B
Migrations to WooCommerce
We move stores to WooCommerce from other platforms and from custom-built solutions.
- Shopify
- PrestaShop
- Shoper
- IdoSell
- Custom
What we migrate
- Products
- Variants
- Customers
- Orders
- Categories
- Media
- Metadata
- URLs
- SEO data
A migration is more than moving database records. We preserve your business processes, SEO structure (URLs, redirects and metadata) and sales continuity.
A faster store is only half of optimization
We optimize in two dimensions: how fast and stable the store is, and how effectively it sells.
- Performance
Technical performance
- PHP
- Database
- Redis
- Object Cache
- WooCommerce queries
- Action Scheduler
- Cron
- Server
- Core Web Vitals
- Conversion
Sales efficiency
- Checkout
- Cart
- Purchase path
- Upselling
- Cross-selling
- AOV
- Product listings
- Conversion
- Result
Effective e-commerce
A fast, stable store that leads customers to purchase by a shorter path.
Automation + AI
We treat AI as another layer of automation and system integration, not a separate service. We first put events, data and processes in order, then add language models where they genuinely save work.
- Event
- Data
- Process
- API
- Action
- Company data
- RAG
- AI agent
- Tools / API
- Action
- Process automationEvents in the store and other systems trigger the next steps without manual handling.
- AI agentsAn agent uses your company's tools and APIs to complete a task, not just to answer.
- RAGModel answers grounded in your company's documents and data.
- Document processingReading, classifying and extracting data from documents.
- LLM integrationLanguage models connected to your existing systems and processes.
- Automated workflowsMulti-step processes connecting the store, CRM, ERP and communication.
- Automated unit testsTests that make sure automations keep working after every change.
React and Next.js where they make sense
React or Next.js applications can use and present data from WordPress or WooCommerce. Where the architecture calls for it, interactive React and Next.js widgets receive dynamic data updated in real time.
We choose the architecture to fit the project's requirements, not the project to fit a chosen technology.
- WordPress
- API
- React / Next.js
WooCommerce + classic frontend
A WordPress and WooCommerce theme without an extra JavaScript layer where it isn't needed.
WooCommerce + React components
Hybrid architecture: a classic store with React components embedded where interaction is needed.
- Interactive widgets
- Configurators
- Dashboards
- Application components
Full headless
A separate Next.js frontend using WordPress and WooCommerce data, when it is genuinely justified.
- REST API
- External APIs
You don't have to start from scratch
We take over and develop existing WordPress and WooCommerce projects, however they were built. We start by understanding the current system, not by proposing to rewrite it from scratch.
We work with projects built on
- Custom code
- An existing theme
- Off-the-shelf themes
- Popular page builders
- Older implementations
Audit
A review of the code, plugins, database and server. You learn what works, what needs attention and in what order.
- Legacy code
- Updates
- Integrations
Fixes / diagnostics
We look for the cause, not just the symptom: of errors, conflicts and blockers.
- Plugin conflicts
- PHP
- WAF / ModSecurity
- Server
Development
New features and code cleanup without interrupting sales.
- Refactoring
- Integrations
- Updates
Optimization
Database, cache and server configuration performance.
- Database
- Cache / Redis
- PHP
- Server
Deployment quality
Changes reach production through the same repeatable path: from the repository, through tests and staging, with the option of a quick rollback.
- Development
- Git
- Automated Tests
- Staging
- CI/CD
- Production
- GitHub ActionsTests and deployments run automatically on changes to the repository.
- ComposerPHP dependencies managed and versioned together with the code.
- BackupBackups as a standard part of the deployment process.
- StagingChanges verified on a copy of the production environment.
- DeploymentDeployment from the repository instead of copying files by hand.
- RollbackA quick return to the previous version if something goes wrong.
- TestingAutomated tests that protect the store's key processes.
How we work
Analysis
Business requirements, the current system, data and constraints.
Architecture
Technology choices, data model, integrations and delivery plan.
Implementation
Implementation in a Git repository, in small, verifiable steps.
Testing
Automated tests and verification on a staging environment.
Release
A controlled production release with the option to roll back.
Development
Maintenance, monitoring, optimization and new features.
Working with an existing system or starting a new project?
We can analyze your requirements and current architecture and propose how to deliver it.